Hologic Acquires Gen-Probe: A View from the Plank
by Greg Emmerich, UW Madison M.S. Biotechnology Program. Business of Biotechnology: Frontiers and Strategies. Final Paper. April 23rd, 2013. Privacy Disclaimer; Figure Templates.
- Hologic closed a $3.97 billion deal to acquire Gen-Probe in August 2012. Hologic must be able to create significant value in order to justify such a large purchase as it moves forward.
- Molecular diagnostics is the fastest-growing segment of the in vitro diagnostic market, which is expected to reach $67.2 billion by 2016.
- The overall analysis of the acquisition is favorable. However, the market is fiercely competitive and reliant upon decreasing reimbursement plans.
- Hologic has strong capabilities with its sales force, but is too dependent on single suppliers and very large customers.
- Success in the market is dependent on ability to innovate and adapt to change. Hologic’s internal R&D needs to strengthen in that regard.
- Four action steps are recommended to Hologic to overcome these challenges. Read more
